□ Set up your Matcha account. Connect your blog and any relevant integrations. If you need additional instructions, you can find resources in the Account Setup & Troubleshooting section of the Knowledge Base!
□ Publish your first article. Publishing is the first step to driving traffic, engagement, and subscribers.
□ Schedule articles for the next 2 months. Our most successful customers schedule their content so they can focus on their distribution strategy across different marketing channels.
□ Post our content organically. Let your audience know about your blog! Share your articles on Facebook, Instagram, and any other social channel pages where you have a presence.
□ View your Insights for traffic and readers. The Insights tab should be the first place you look when you are thinking about content strategy. High engagement rate and read time indicate that those pieces are resonating with your audience.
□ Lock 1-2 articles. Use Matcha's Subscriber Sign Up Forms feature to gate a couple of your articles for subscriber generation. TIP: Consider high-count listicles, guides, and articles with an engagement rate of at least 75%.
□ Promote your content. Use paid Facebook ads to boost traffic volume and subscriber conversion. Not a Facebook expert? Our Content Distribution Guide can help.
□ Accumulate ~300 readers and 30 subscribers. Not there by day 30? We're here to help. Submit a ticket so we can make a recommendation.
□ Share articles in your newsletter. Nurture new (and existing!) subscribers with weekly emails. Read our email marketing best practices to learn more.
Use these milestones as a reference for your progress. If you're having trouble meeting a milestone, submit a ticket so we can help!